Nespresso: every cup will be carbon neutral by 2022
Nespresso, the company based in Lausanne and present
in 84 countries, has as its target the production of carbon neutral cups of its
coffee by 2022.
«Climate change is a reality and our future depends on
going further and faster on our sustainability commitments. That is why we are
accelerating our commitments to offer our consumers a way to drink a carbon
neutral cup of coffee by 2022. A coffee, made from the finest and rarest beans,
sustainably sourced. I truly believe that both our business and the coffee
industry can be a force for good in the world by tackling this pressing issue»
claimed the CEO of Nespresso, Guillaume Le Cunff,
The initiatives to achieve this goal are:
-
The reduction of
carbon emission, by driving towards 100%
renewable energy in all Nespresso boutiques, increasing the use of biogas in
the working process and the use of recycled plastic and aluminum across its
supply chain and product life cycle.
-
The planting of
trees in its coffee farms and the
surrounding landscapes.
-
Support and
investment in high quality offsetting projects, such as forest conservation and restoration, implementation of clean
energy solutions within farming communities.
Nespresso Global Brand Ambassador and member of the Nespresso Sustainability
Advisory Board, the actor and activist George Clooney, said: «Climate
change is happening now, which means that we must all take responsibility and
action, quickly. It’s clear that Nespresso understands this urgency
and is putting our planet and people front and center of the choices it makes.
These ambitions and vision build on a commitment to sustainability that I have
been privileged to have been involved in over the last seven years. I’ve seen
how far we’ve come in that time, and I’m excited to see the good that Nespresso can
deliver in the next 10 years».
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